Why couldn’t the pink razor have simply been rendered in the same sexless way, but pink, to show that, you know, it’s for girls? The Male Razor-I can’t believe I just typed those words-fights an evil Old Fashioned Razor without either of them displaying bulging razor anatomy. They really couldn’t make an anthropomorphic, tomb-raiding razor without the boobs? Consider the men’s version of this same product pitch: We get that it’s marketed towards women, because in the land of advertisements I have yet to see a product that is pink and not instantly identifiable as such. She’s not cooking or vacuuming while holding a tiny Baby Razor (for that baby fuzz).īut while Schick was careful to avoid some of the stereotype traps that gendered marketing often falls into, what the hell were they thinking when they gave the Hydro Silk prominent breasts? It’s. Otherwise, the ad is kind of cute, and at least our Lady Razor jumps, flips, and actions her way through ruins. If you understand, I humbly beg that you explain this artistic choice to me. Good morning! Marvel at the brief advert for Schick’s Hydro Silk “Robot Razors” and ponder why, exactly, the bosomy anatomy on the Lara Croft-esque adventuring women’s razor blade was requisite. And now, thanks to Schick, we can finally picture an anthropomorphic razor with a well-defined bosom. Gendered marketing can be frustrating for many reasons: tons of products are unisex and yet we insist on assigning them colors, styles, and packaging that differentiates them for use between men and women. Often, the products for women cost considerably more than their male counterparts (the “ pink tax“).
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